Advocacy, Legacy, and Leadership: Jackie’s Path to a Life That Lasts

kmdaus
Oct 15
3 min read

Gov. Sonny Perdue signing a Juan's Law while seated at a desk, wearing a suit. Jackie Boatwright in a light suit stands behind, hand on face. Office setting.

Some leaders build brands. Jackie Boatwright-Daus builds people—through advocacy, entrepreneurship, and a calling to help others win. Her story began with unimaginable pain and grew into purpose that protects children, lifts families, and equips dreamers to build what lasts.

Juan’s Story: From Tragedy to Purpose

Jackie’s advocacy began after her son Juan suffered a catastrophic injury in a daycare incident. In the aftermath, she discovered something most parents don’t know to ask: many child-care providers do not have to carry liability insurance, and parents may not be told either way.

Instead of retreating, Jackie turned grief into action—educating families, supporting others walking through crisis, and pushing for transparency so parents can make informed choices before they enroll.

What Juan’s Law Does

Often called “Truth in Daycare,” Juan’s Law focuses on transparency. It requires providers to disclose clearly whether they carry liability insurance—both in writing to parents and in a visible notice.

It doesn’t punish good providers; it rewards honesty and gives families the truth they need to choose safely.

Why it matters:

Parents get informed consent—no surprises in a crisis.
Providers who invest in safety can demonstrate credibility.
Communities get a higher standard of trust around childcare.

The Legacy: Safer Families, Stronger Communities

Jackie’s work didn’t stop at a single bill. She continues to:

Educate parents with checklists, scripts, and practical safety steps.
Support families navigating injury and complex systems.
Speak and train churches, schools, and community groups on child safety and advocacy.
Model values-driven business through Juanderful Aesthetics, Juanderful Products, real estate service, and hospitality—ventures built on excellence, compassion, and results.

Leadership in Business (and Why It Helps People)

Jackie leads as a trichologist-trained beauty/wellness entrepreneur, public speaker, restaurateur, and realtor. Across each venture, the through-line is the same: heal, equip, and empower.

Juanderful Aesthetics & Products: Scalp-first education and gentle, effective care that helps people feel confident again.
Real Estate: Guiding clients through one of life’s biggest decisions with clarity and integrity.
Jacqueleen’s Southern Porch: Hospitality that gathers people, honors stories, and creates opportunity.
Speaking & Mentorship: Practical tools for building systems, telling your story, and moving from vision to execution.

How Jackie Helps Others Reach Their Dreams

Clarity & Strategy – Simplify your mission, set measurable goals, and build a plan you can stick to.
Systems & Accountability – Operations checklists, hiring frameworks, and weekly rhythms that keep momentum.
Brand Story & Platform – Own your narrative, attract aligned customers/partners, and communicate with confidence.
Purpose with Profit – Serve people well and build a sustainable business that outlasts trends.
Advocacy Mindset – Lead with transparency and care so your work lifts more than your bottom line—it lifts your community.

“Your story is not a side note. It’s your strategy. Let’s build something that helps people—and lasts.”

A Simple Framework You Can Use Today

Identify the gap → Equip with a tool or system → Measure results → Share the blueprint → Sustain with mentors, partners, funding.

Run every project through this, and watch clarity turn into impact.

💬 Work With Jackie

Keynotes & Workshops: Advocacy, child-safety transparency (Juan’s Law), faith & entrepreneurship, brand storytelling, systems for growth.
Consulting: Launch/scale plans, product and service playbooks, and leadership systems.
Mentorship: One-on-one or cohort programs for founders and creators.